Our poster shows clear visual connections between itself and our film. The poster contains the same title and font as our film, and the topic of being 'gay' is addressed in the tagline.
The Review
We can also identify links between our review and the actual film. The first and most obvious connection is the still image on the top half of the review, so any member of the audience that has seen the documentary first will recognise this frame.
However, if the audience had not yet seen the film, they would be able to link the two texts through both their titles and the content.
Both Ancillary Texts
Both of these texts have very clear links and give a large amount of information about the film in combination. They are both entitled 'The Other Side of The Rainbow' and the poster gives clear connotations of this with an actual rainbow in the foreground. After reading the review and understanding the film's content, further links can be recognised between the two pieces as in the poster's background there are two male hands holding one another. This greyed image also reveals a lot about the text that the poster is linked to; the holding of hands between two men instantly suggests homosexuality, and the black & white effect suggests a dark under-tone.
The Poster's Audience
This poster is designed to capture the attention of a few particular audiences. The black & white effects would be used to connote a seriousness about the film, it could give away that it is a documentary but also lead to the interpretation of social realism which is also an ideal audience. The images used to suggests connotations of homosexuality such as the rainbow and two men holding hands would attract people interested in current real-life issues and/or those already looking into the subject of homophobia. The film's subject is also clearly set out within the tagline 'Why should being gay be so hard?' and does not set up any false expectations of our film.
The Review's Audience
Our review has been designed to target two main audiences with a crossover. The first audience we decided to target was one of the serious 'Empire' category, and we felt we could do this by focusing our review's general to be similar to that of Empire's magazine style. We felt that if we did this, we would also be able to capture a serious audience with a clear and concise layout that wasn't too 'in-your-face' and complicated to look at. It also seem possible to reach a rather limited serious audience through this mature layout and by using an image of someone from our film that would be most identifiable with.
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